I have been where you are.

I smoked, drank too much, became overweight and isolated, let my marriage collapse and nearly bankrupted myself.

I know shame, anger, depression and what I call the morning dread: waking up knowing something has to change, but not knowing how.

For years, I kept myself small.

I joined the military at 19 with low confidence and even lower self-esteem. During my first tour of Afghanistan, I began transforming my body, but looking stronger on the outside did not fix what was happening within.

One turning point came when I interviewed a suicide bomber.

I met a man so trapped inside a story about who he was that he was willing to die for it.

It made me confront the stories controlling my own life: what I had been taught about success, masculinity, capability and who I was allowed to become.

I began taking responsibility for my health, mindset and results. I stopped smoking, worked alongside Special Forces and eventually left the military to build a gym.

I helped more than 300 people transform their bodies and completed an Ironman Triathlon.

But success created another prison.

The gym consumed my life. I felt trapped, lost and close to financial ruin. I spent heavily on programmes and masterminds searching for answers, but information was not what I needed.

I needed someone who could help me see myself clearly.

With the support of some world-class mentors, I confronted where I was hiding, where I was weak and where I was controlling.

I recognised that my greatest strength was helping others see what they could not see alone.

I sold the gym and began working privately with business owners and leaders facing the same internal battle.

That is why I built THE FORGE.

Because you probably do not need another business book, podcast or strategy.

You do not have a knowledge gap.

You have an execution gap.

You need a trusted brotherhood that holds you accountable to your potential.

You need a proven structure to bring your life, health and leadership back into alignment.

And you need someone who has faced that battle, found a way through it and knows how to guide you out.