THE 90-DAY RITE OF PASSAGE
A leadership rite of passage for men who choose to rule over their lives, not be ruled by them.
Become the man who leads his life, his family and business
THE UNINITIATED MAN
Modern men are largely uninitiated.
Without a clear transition from boyhood to manhood, power turns inward as anxiety and burnout, or outward as instability.
At Work you are reactive, managing consequences rather than leading.
At home you are "providing" but not "present," distracted by a kingdom in disorder.
Within you lack self-trust because you have lowered your standards when no one was watching
“Working with Ben Price has been the greatest coaching experience I’ve had and that’s coming from someone who is a coach himself.
I’d tried fitness coaches and business coaches before, but Ben coaches the human being. That shift unlocked more growth than any system or strategy ever did. The structure, accountability, and clarity he brings has elevated every area of my life.”
Joe Murphy | Human Performance Coach
THE 90-DAY RITE OF PASSAGE
5 applicants per intake
The investment is £3000 and includes the following
Private
Intensive
A 2-hour intensive one to one with Ben to identify the failure points in your kingdom immediately.
We identify un-useful patterns and establish the single most important correction required for your rule.
£1500 value
The Kings Journal
This is your physical identity and performance command centre.
It helps creates structure and enforce daily and weekly rituals to ensure you remain accountable.
£150 value
(and cost me over £100,000 to create)
The Warriors Edge
A 6-week challenge to raise energy, discipline, productivity, and consistency.
We order the body first.
A fatigued body produces reactive leadership and lethargy.
£2000 value
Initiation Events
A "tactical extraction" from the noise of your life.
We go into the wild with other men, remove all distractions, the phones, and the "social scripts" so you can remember who the hell you actually are.
Invitation to 4 x in-person events worth £450 each
£1800 value
If you’re looking for comfort, this isn’t it.
If you’re looking for clarity, accountability and real connection in a world starved of it... step forward.
More than £5,450 of value
for £3,000
THE GUARANTEE
If after the first 30 days you do not feel a fundamental shift in your authority.
We part ways.
I will refund your £3,000 and give your seat to the next man on the waiting list.
HOW ENTRY WORKS
Assessment
Men are first assessed for suitability via an interview.
Requirements
Integrity with your word, willingness to be challenged, and 2 hours per week for your own development.
The Limit
We only take 5 men per intake.
We don't want your money if you aren't ready to rule.
Investment is a signal of your commitment to yourself.
"Before I met Ben, I was constantly chasing a better version of myself, setting goals, getting motivated for a while, then slowly falling back into old habits. Deep down, I lacked real clarity about who I was and what I truly stood for. I was building on shaky ground, always looking ahead but never grounded in the present. Working with Ben changed everything. He didn’t just help me set better goals, he helped me transform the way I live. He challenged me to dig deep, uncover the beliefs and patterns that were holding me back, and shift my focus to who I am being in the present moment. And when that shifted, everything in my life changed. Since working with Ben, I’ve rebuilt and massively improved my relationship with my wife. I’ve completely stopped drinking alcohol, a struggle I had battled with for years. I’ve negotiated business deals more powerfully and confidently than ever before. And on top of all that, I made a commitment that would have seemed unthinkable just two years ago: I completed an Ironman triathlon. I've lost two stone since meeting Ben, built a level of physical and mental resilience I never knew I had, and proved to myself what’s truly possible when you live with clarity, discipline, and purpose. This wasn’t about a short-term fix. It was about becoming someone I’m genuinely proud to be, every single day. The value Ben has created in my life is something I honestly can't put a price on. I will never go back to living in fear, self-doubt, or smallness. If you’re serious about changing your life, not just dreaming about it, working with Ben will be one of the most important decisions you ever make." — Rich C
"Working with Ben has been a transformative journey for me. His approach to coaching goes beyond the surface, delving into the essence of who I am and who I aspire to be. Ben's guidance has helped me focus on being present and intentional in every aspect of my life, from my personal relationships to my professional endeavors. His ability to challenge my mindset and encourage self-reflection has been invaluable, allowing me to grow not just as a coach, but as a person. I am grateful for the clarity and focus I've gained through our sessions, and I look forward to continuing this journey of self-discovery and growth with Ben by my side."
"Working with Ben over the past six weeks has been transformative. Before starting, I felt like I was only tapping into 60% of my potential. Ben's calming and supportive presence, combined with his structured approach, helped me identify opportunities for self-improvement. Our breakthrough session was pivotal, setting a clear 90-day plan with actionable goals. This journey has not only improved my business but also my health, relationships, and overall well-being. If you're ready to invest in yourself and go from 60% to 100%, I highly recommend working with Ben. It's been a life-changing experience for me."
